The Beach House at Seaside is a boutique hotel concept fictitiously located in Seaside, Florida. I was inspired after a recent stay in Seaside to create a brand that captured the quintessentially slow, vibrantly Florida aesthetic of the area.

If you’ve ever been to Seaside, you’ll know there are only a couple of hotels worthy of the scenic A1A location – this is not the type of place you want to see a Marriott or Hilton property.

I wanted to combine my passion for travel and boutique hotels with a design that is both playful and chic.