I had the pleasure of partnering with the team at YWCA NYC to create a new logo for their annual event, the Salute Gala, which honors their mission of empowering women and girls through fundraising and philanthropy. The brief was for a logo that was both elegant and feminine, maintaining a playful touch without dipping too far into youthful.

I created several concepts exploring unique typography pairings and custom ligatures to achieve the feminine form and premium expression of the final logo.

While my brief was only to create a new logo that would last several years, I decided to make a play on the entire campaign branding in a fun, boldly feminine take on the event slogan: 'empowering girls. empowering women.’ Combined with an expansive color palette, playful typography, and bold photography, this brand took form.

I really love where this project ended up, and I’m excited to see what the event team does with the logo!